Architecture is a social act. Every project exists within a network of memory, use, and everyday community life. The work begins by listening carefully to the histories, practices, and rhythms already present on a site. Cultural strategy attends to the shared patterns that give a place its character, tracing the common thread between a designer’s vision and the deeper life of the community. By grounding decisions in lived experience, the practice supports architects as they shape spaces that feel embedded within their surroundings. The result is a shared understanding through which design intention and daily life align naturally.